Creating Customers for life
Growing a successful business starts with the decision to be the absolute best Real-estate professional you can be. According to Carl Sewell and Paul B. Brown, Authors of Customers for Life, being the best revolves around turning one-time buyers into life long customers. Here's how:
There is no such thing as after hours. Once committed to good service, you must provide it around the clock. Let people know you are available to them when they need you, whether it's evenings or weekends. Don't worry about people taking advantage of your time. As a rule, they'll only call if they really need help.
Being nice to people is just 20% of providing good customer service. Of much more importance is designing systems that let you do the job right the first time, such as a well maintained database and a commitment to educating yourself. All the smiles in the world are not going to help you if you cannot deliver what the customer wants.
Don't let your customers feel forgotten. Communicate with your customers regularly. Experts say when you increase your mailings to potential clients from just eight to twelve a year you boost your chance of success by 200%. Finally, a memorable thank-you, such as a card or gift keeps you on your customers' minds.
Have a GREAT week!
Rob
Robert Rauf
Countrywide Home Loans
Countrywide Bank, FSB
(732) 740-0175
Cell (732) 505-2470 Office
Robert_Rauf@countrywide.com www.RobertRaufHomeLoans.com
Building financial security, one home owner at a time
The highest compliment my clients can give me is the referral of their friends, family and business partners. Do you know anyone with a home lending need?
